Chipotle’s “Back to the Start” Ad Shot With Canon 5D Mark II DSLR
I went to see Killer Elite this weekend. Before the show and trailers was this beautiful 2-minute animation depicting a farmer’s life: his little pig farm growing into a successful, industrialized livestock factory, when in a pang of consciousness he realizes he’s been doing it wrong. He needs to go “back to the start”. And there, it ties in to the hook of Coldplay’s “The Scientist” which is stunningly rendered by Willie Nelson. It all passes by as a single tracking shot, tagged with a sign that reads “Cultivate a Better World”.
Chipotle has shared a behind the scenes look into the production of this stop-motion animated ad, and while watching it i spotted a Canon DSLR, which appears to be the 5D Mark II, obviously shooting stills and not video (stop motion).
Canon 5D Mark II in a stop motion control rig.
The camera is shown in various points throughout the clip (6:06, 6:28, 7:28, 7:33), but is most clearly seen at 6:28 [above], where it is mounted upside-down onto a Gazelle motion control crane with gearing to control focus. I can’t tell what lens is being used. If you’re more familiar with the equipment, maybe you can identify some of it.
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