Archive for the ‘ marketing ’ Category

Marketing Design: The Long Sales Letter

This post at 37signals explains how A/B testing revealed that a “long sales letter” format was more successful in producing sign-ups. Marketing copywriter Jeremy Reeves explains on Visual Website Optimizer what the long sales letter is. I have seen these before, but didn’t know it had its own category. I always thought they looked so [ READ MORE ]

Old Industry Bucking New Think

“How sad is it when the President of the National Association of Theater Owners doesnt think his members can create a better movie going experience than what we can see in our houses and apartments ?” -Mark Cuban, “What Business are theaters in ?” [via] The sad part is that a lot of the time [ READ MORE ]

64 Second Film

Speaking of Golden Tickets… [via] Winner gets a trip to Spielberg’s chocolate factory[ READ MORE ]

Anti-Stereotype

“Not a single [typeface] would have been able to embody so many things all at once.” Armin. Bridging the Gap Between Hip Hop, Sports and Youth Culture. [via < via[ READ MORE ]

My LEGO

First you could customize your own Shox. Now you can design a custom LEGO set and have the kit delivered. [via < via[ READ MORE ]

The Years